??重慶之丘坐落于重慶市兩江新區(qū)悅來海派美學(xué)生活街區(qū)，是一個融合“生活+商業(yè)”的綜合性場景空間。作為中國電建地產(chǎn)在該區(qū)域的全新戰(zhàn)略項目，重慶之丘不僅是現(xiàn)代化城市綜合體，更是承載歷史記憶與文化傳承的地標(biāo)。宇合光年作為全方位的商業(yè)場景營造專家深入研究了重慶的歷史脈絡(luò)和地域特色，將海派東方美學(xué)融入項目設(shè)計，力求在現(xiàn)代都市中保留傳統(tǒng)記憶，增強(qiáng)社區(qū)凝聚力，為居民和游客提供一個全新的城市體驗。

??City of Inspiration, located in the Yuelai District of Chongqing’s Liangjiang New Area, is a dynamic fusion of “l(fā)iving + commerce.” As a flagship project by PowerChina Real Estate in the region, it serves as both a modern urban complex and a landmark steeped in historical and cultural significance. Drawing from Chongqing’s rich heritage and local character, Fun Connection, an expert in crafting immersive commercial spaces, integrates modern oriental aesthetics into the project’s design. The result is a harmonious blend of modernity and tradition that strengthens community ties and offers residents and visitors an engaging new urban experience.

??街區(qū)中的核心建筑將奠定整個商業(yè)呈現(xiàn)出的氣質(zhì)。因此，售樓部的改造不僅注重美學(xué)上的提升，更強(qiáng)調(diào)將文化屬性注入。西側(cè)的設(shè)計采用了“寓舊于新”的理念，挖掘城市的歷史印記，以“悅來文化”為引，進(jìn)行了一場關(guān)于傳承與發(fā)展的古今對話。

??The core architecture of the district sets the tone for the entire commercial presentation. Thus, the renovation of the sales center prioritizes not only aesthetic enhancement but also the integration of cultural identity. The west side adopts the concept of “rejuvenating the legacy”, uncovering the city’s historical traces and initiating a dialogue between tradition and progress, guided by the essence of Yuelai culture.

??為了體現(xiàn)紅磚復(fù)古的韻味，宇合光年在外立面上巧妙結(jié)合現(xiàn)代材料和技術(shù)，打造出既有歷史厚重感又不失時尚感的建筑外觀。紅磚的質(zhì)感與現(xiàn)代玻璃、金屬材質(zhì)相得益彰，形成了獨(dú)特的視覺沖擊力。

??To evoke the charm of vintage red brick, Fun Connection skillfully combines modern materials and techniques to create a facade that balances historical weight with contemporary sophistication. The texture of red brick harmonizes with modern glass and metallic elements, producing a striking visual contrast.

??沿街外立面通過圖形窗貼的形式進(jìn)行了優(yōu)化，內(nèi)街外立面則采用了立體造型，既保持了建筑的整體完整性，又增加了視覺層次感。利用拱門元素延展，采用金屬網(wǎng)疊加的方式，形成了若隱若現(xiàn)的效果，既不破壞原有建筑的美感，又賦予其獨(dú)特的藝術(shù)氣息。這種設(shè)計手法不僅提升了街區(qū)的商業(yè)氛圍，也讓歷史與故事在這里繼續(xù)傳揚(yáng)。

??The street-facing facade is enhanced with graphic window decals, while the inner street facade features three-dimensional shapes. This approach maintains architectural cohesion while adding depth and visual intrigue. Arch elements extend through layered metal meshes, creating a semi-transparent effect that preserves the original structure’s charm while adding a unique artistic touch. This design not only elevates the district’s commercial atmosphere but also ensures the continued resonance of history and storytelling within the space.

??在一至四層的商業(yè)業(yè)態(tài)包裝中，逐層遞進(jìn)地打造了從沉浸式消費(fèi)體驗到多元休閑娛樂、從健康生活方式再到文化創(chuàng)意與藝術(shù)交流的全方位商業(yè)業(yè)態(tài)。

??The commercial layout across the four floors is thoughtfully designed, progressing from immersive shopping experiences to diverse leisure activities, healthy lifestyle concepts, and spaces for cultural and artistic exchange.

??一層作為直接面向消費(fèi)者的入口，宇合光年通過多樣化的櫥窗展示和互動元素，打造沉浸式消費(fèi)體驗。主題實體櫥窗、藝術(shù)櫥窗和櫥窗畫面貼紙結(jié)合，吸引顧客駐足并參與互動。仿真綠植圍擋和情景雕塑增強(qiáng)了空間的趣味性和社交屬性，提升了顧客的參與感和品牌認(rèn)同感。

??The ground floor, serving as the primary point of entry, emphasizes immersive consumer experiences. Through a combination of themed window displays, art installations, and interactive design elements, it invites visitors to explore and engage. Features like realistic greenery partitions and themed sculptures enhance the space’s appeal and social functionality, fostering deeper customer engagement and brand loyalty.

??二層將休閑娛樂與文化藝術(shù)完美結(jié)合，通過模擬烘焙店、咖啡店和藝術(shù)體驗館等業(yè)態(tài)，營造輕松愉悅的氛圍，創(chuàng)造出無限空間感，增強(qiáng)互動體驗。便民設(shè)施如云診所、社區(qū)食堂和便利店，滿足居民日常需求，進(jìn)一步增強(qiáng)社區(qū)凝聚力。

??The second floor seamlessly integrates recreation and cultural arts, featuring concepts like a simulated bakery, café, and art experience center. These elements create a relaxed and enjoyable atmosphere, offering a sense of boundless space while enhancing interactive experiences. Practical amenities like community clinics, dining halls, and convenience stores meet daily needs and strengthen community bonds.

??三、四層圍繞健康生活方式和文化藝術(shù)交流展開，打造了一個充滿活力的生活區(qū)，傳遞積極健康的生活理念。這里集中展示了文創(chuàng)工藝品店和書吧，打造了小型藝術(shù)展覽空間。通過實體櫥窗、玻璃貼畫設(shè)計以及燈光和實體陳設(shè)，營造出濃厚的文化氛圍，吸引了藝術(shù)愛好者，成為文化活動和創(chuàng)意交流的理想場所。

??The third and fourth floor focus on healthy lifestyle and cultural exchange, crafting a dynamic lifestyle hub that promotes a positive, health-conscious ethos. This space features cultural craft shops and book lounges, creating a curated small-scale art exhibition. Through the use of curated window displays, glass illustrations, strategic lighting, and tactile installations, it establishes a rich cultural ambiance, attracting art enthusiasts and fostering a vibrant venue for cultural events and creative dialogue.

??為了讓重慶之丘更具趣味性和互動性，宇合光年特別創(chuàng)作了一組以小貓為主角的情景雕塑IP形象，展現(xiàn)了小貓在重慶之丘的一天。這些雕塑巧妙地融入景觀設(shè)計，帶來不經(jīng)意間的驚喜，雕塑造型俏皮可愛，涵蓋愜意午后、魚趣、放松Chill一下、林間玩鬧等多個生活場景，成為視覺記憶點(diǎn)，幫助建立消費(fèi)者與項目之間的情感聯(lián)系。

??To infuse City of Inspiration with charm and interactivity, Fun Connection developed a set of playful cat-themed sculptures as the project’s signature IP. These sculptures narrate a whimsical day in the life of a cat at Chongqing Hill, blending seamlessly into the landscape design. Featuring scenarios like lazy afternoons, fishing fun, chilling out, and forest play, the sculptures add unexpected delight, creating memorable visual anchors that forge emotional bonds between visitors and the project.

??每個雕塑采用局部樹脂、不銹鋼電鍍和鏡面不銹鋼等工藝制作，確保質(zhì)感和耐久性。它們散布在公共區(qū)域，為人們帶來意想不到的樂趣和溫馨時刻。通過這些IP形象，宇合光年成功地將商業(yè)空間轉(zhuǎn)化為一個富有故事性和互動性的社交場所，增強(qiáng)了項目的吸引力和品牌粘性。

??Crafted with materials such as resin, electroplated stainless steel, and mirrored surfaces, each sculpture ensures durability and a high-quality finish. Strategically placed throughout public spaces, these pieces deliver moments of surprise and warmth, transforming the commercial area into a story-driven, interactive social hub. Through this IP, Fun Connection enhances the project’s appeal and strengthens its brand connection with visitors.

??為了提升公共區(qū)域的整體氛圍，宇合光年在燈光和景觀軟裝方面力求打造一個舒適宜人的社區(qū)環(huán)境。在座椅組合上選擇了定制單人沙發(fā)、桌子、遮陽傘等家具，搭配落地?zé)?、草叢氛圍燈、天幕等照明設(shè)備，營造出溫馨舒適的休息空間。設(shè)計師們還特意加入了流水燈、情景雕塑等元素，使整個空間充滿了自然和諧的氛圍。

??To enhance the ambiance of public areas, Fun Connection focuses on lighting and landscape furnishings to craft a welcoming community environment. Custom seating arrangements, including single sofas, tables, and umbrellas, are paired with floor lamps, grass-themed lighting, and canopy installations to establish cozy relaxation zones. Flowing water lights and playful sculptures are integrated to imbue the space with a natural and harmonious vibe.

??宇合光年通過精心規(guī)劃與執(zhí)行，將重慶之丘打造成了一個融合歷史記憶與現(xiàn)代美學(xué)的綜合性場景空間，項目中既傳承了復(fù)古摩登的傳統(tǒng)文化元素，也通過具體的外立面改造、多層次業(yè)態(tài)包裝、IP打造及燈光景觀設(shè)計，營造了一個既具歷史厚重感又不失時尚感的城市公共空間。宇合光年憑借其專業(yè)素養(yǎng)和一直深耕的商業(yè)場景營造方法論，通過改造實現(xiàn)了商業(yè)與文化的深度融合，也顯著提升了社區(qū)的商業(yè)價值有效促進(jìn)社區(qū)凝聚力發(fā)展。

??By seamlessly combining history and modern aesthetics, Fun Connection has transformed City of Inspiration into a comprehensive and vibrant community hub. The project preserves retro-modern cultural elements while incorporating contemporary exterior renovations, multi-layered commercial formats, IP storytelling, and dynamic lighting designs. This approach not only deepens the integration of commerce and culture but also significantly enhances community cohesion and elevates the area’s commercial value.

??▲點(diǎn)擊查看重慶之丘視頻

??Project Information

??項目名稱：重慶之丘

??Project Name: City of Inspiration

??項目位置：中國 重慶

??Location: Chongqing, China

??項目面積：45746㎡

??Project Area: 45,746㎡

??業(yè)主：中國電建地產(chǎn)

??Owner: PowerChina Real Estate

??開放時間：2024年9月28日

??Opening Date: September 28, 2024

??商業(yè)場景營造設(shè)計/落地：宇合光年

??Commercial Scene Design/Implementation: Fun Connection

??場景設(shè)計：張耀天

??Scene Designer: Yaotian Zhang

??公司網(wǎng)站：www.funconn.com

??Company Website: www.funconn.com

??景觀設(shè)計：廣州山水比德設(shè)計股份有限公司

??Landscape Design: Guangzhou S.P.I Design Co., Ltd.

??室內(nèi)設(shè)計：成都德思蒙酒店設(shè)計顧問有限公司/重慶研質(zhì)共設(shè)建筑設(shè)計有限公司

??Interior Design: Chengdu Desmood Hotel Design Consultants Co., Ltd. / Chongqing Research Commune Design Co., Ltd.

??幕墻設(shè)計：福建省華榮建設(shè)集團(tuán)有限公司

??Facade Design: Fujian Huarong Group Co., Ltd.

??照明設(shè)計：上海碧甫照明工程設(shè)計有限公司

??Lighting Design: Shanghai Brandston Partnership Inc.

??導(dǎo)視設(shè)計：重慶川儀樓宇自動化有限公司

??Signage Design: Chongqing Chuanyi Automation Co., Ltd.

??建設(shè)單位：重慶瀧興房地產(chǎn)開發(fā)有限公司

??Construction Company: Chongqing Longxing Real Estate Development Co., Ltd.

??土建/鋼結(jié)構(gòu)施工：中國水利水電第十工程局有限公司

??Civil Steel Structure Construction: China SINOHYDRO BUREAU 10 Co., Ltd.

??幕墻施工：重慶索能建設(shè)有限公司

??Facade Construction: Chongqing SULON Construction Co., Ltd.

??攝影師：阿奇

??Photographer: Archie

??張耀天 /Tim Zhang

??- 場景化造夢設(shè)計師

??- 宇合光年（Fun Connection）品牌創(chuàng)始?

??- 原子星河品牌創(chuàng)始人

??- IP營造藝術(shù)策展人/AI造夢策展人

??畢業(yè)于美國韋伯州立大學(xué)（Weber State University），其藝術(shù)創(chuàng)作?2014年持續(xù)?今。以“IP營造”設(shè)計美學(xué)為核心，于上海創(chuàng)立宇合光年（Fun Connection）品牌。為現(xiàn)代商業(yè)環(huán)境提供以創(chuàng)意為主導(dǎo)的，涵蓋心理學(xué)、工業(yè)設(shè)計、場景設(shè)計、平面設(shè)計、軟裝陳列、燈光、舞美、音樂等整體性思考的空間設(shè)計體系。設(shè)計作品包含城市多巴胺（城市更新/街景營造）、兒童板塊、商業(yè)地產(chǎn)、交互策展等多維度類型空間。設(shè)計師與策展人雙重身份使其出品成體系的美學(xué)表達(dá)與空間做充分融合，以更先鋒、更客觀、更具識別性的視?詮釋各個品牌IP營造場景化及其品牌文化的精神含義，讓作品具有設(shè)計趨向、親和且有?命?。

??多次受邀參與東方衛(wèi)視《夢想改造家》打造全世界最治愈的家與大魚云海媽媽農(nóng)場、擔(dān)任愛奇藝出品《種地吧》熱播綜藝“種地助力團(tuán)”嘉賓、騰訊綜藝《半熟戀人2》擔(dān)任設(shè)計總監(jiān)，策劃設(shè)計騰訊視頻出品《創(chuàng)造營4》場景搭建等眾多綜藝節(jié)目。從設(shè)計師視角賦予綜藝影視更多美學(xué)/藝術(shù)的參與度，進(jìn)行跨界內(nèi)容制作。

??關(guān)于宇合光年

??About Fun Connection

??宇合光年（Fun Connection ）是一家國際化的設(shè)計公司，于2014年創(chuàng)立于上海。圍繞空間的設(shè)計和表現(xiàn)，宇合光年組建了一支跨專業(yè)的整體性設(shè)計團(tuán)隊，專注于探索未來城市生態(tài)，真實鏈接空間與人的交互體驗。以建筑和空間設(shè)計為核心，綜合運(yùn)用品牌，IP，視覺及產(chǎn)品等多種手法，在策略制定、平面設(shè)計、室內(nèi)設(shè)計、城市更新、策展等領(lǐng)域探索實踐，提供創(chuàng)新性的綜合設(shè)計解決方案。

??創(chuàng)新應(yīng)回歸母體，強(qiáng)化母體，是宇合光年一直強(qiáng)調(diào)的設(shè)計理念。創(chuàng)新被作為團(tuán)隊永恒的發(fā)展主線和核心競爭力。在此之上，宇合光年團(tuán)隊更擅長以空間獨(dú)有的特質(zhì)出發(fā)，在注重以設(shè)計解決現(xiàn)實問題的基礎(chǔ)上，輸出“情感 價值 個性”等關(guān)鍵要素，借用空間來促進(jìn)人與人之間的聯(lián)系和交流。

??以開放式的跨界創(chuàng)意為空間賦能，打造有趣、舒服及具有溫度感的設(shè)計，是在每一個設(shè)計項目落實中的指導(dǎo)思想。自成立以來，團(tuán)隊服務(wù)于旭輝、龍湖、萬科、融創(chuàng)、杜莎夫人、kidlands、艾爾斯教育集團(tuán)等眾多知名地產(chǎn)商、機(jī)構(gòu)和商業(yè)品牌，針對不同需求，成熟化完成個性化設(shè)計定制。